As the Brand Identity Designer for Malibu Suites, I crafted a cohesive and visually striking brand identity that encapsulates the luxury and sophistication of the beachfront hotel. The design process involved extensive research into the target audience and competitive landscape, followed by the creation of a modern and elegant logo, a refined color palette, and comprehensive brand guidelines. This meticulous approach ensured a consistent and compelling brand presence across all touchpoints, from the hotel's website to its on-site signage and marketing materials.
